Fans
Ceiling, pedestal, table, wall and other air-movement solutions.
Explore Fans →
DEALER & DISTRIBUTOR NETWORK
Grow with Sterling™.
Build your business with Sterling™ across electricals, fans, lighting, wires & cables, home appliances and consumer products.
PRODUCT OPPORTUNITIES
A growing portfolio for your market.
Explore Sterling™ categories suitable for dealer and distributor development across India.
LED Lighting
Bulbs, decorative lighting, battens, tubes and LED panels.
Explore Lighting →Wires & Cables
HRFR, FRLS and HFFR wire and cable solutions.
Explore Wires →Home Appliances
Mixer grinders, juicer mixer grinders, irons and other domestic appliances.
Explore Appliances →LED Television
HD Ready, Full HD, Smart LED and 4K Ultra HD televisions.
Explore Television →OEM Solutions
Manufacturing and assembly support for selected customer product requirements.
Business Enquiry →WHY PARTNER WITH STERLING™
Built around channel growth.
Broad Portfolio
Multiple product categories to support diverse market requirements.
Market Development
Structured focus on territory expansion and dealer productivity.
Brand Support
Support for product communication and market activation.
Product Support
Access to product information, catalogues and business coordination.
Business Reviews
Performance-driven channel development and periodic market reviews.
Pan-India Opportunity
Business opportunities across multiple regions and territories.
OEM Capability
Additional manufacturing and assembly support for selected business needs.
Long-Term Growth
Partnership model focused on sustainable market development.
APPOINTMENT PROCESS
From application to activation.
Apply Online
Submit your dealership or distribution interest.
Profile Review
Business profile and market suitability are reviewed.
Territory Evaluation
The proposed area and channel opportunity are assessed.
Commercial Discussion
Product mix, business scope and commercial structure are discussed.
Documentation
Required business and KYC documentation is completed.
Approval
Final approval is completed subject to internal review.
Product Onboarding
Product, ordering and channel information is shared.
Business Activation
The approved partner begins market operations.
AUTHORIZED NETWORK
Dealer & distributor directory.
Our public partner directory is being prepared for launch.
Authorized Dealers
The Sterling™ authorized dealer directory is currently being updated. Once available, visitors will be able to browse dealers by state and city.
Authorized Distributors
The Sterling™ distributor directory is being prepared. Approved distributor information will be published territory-wise.
FREQUENTLY ASKED QUESTIONS
Before you apply.
How do I apply for a Sterling™ dealership?
Use the Apply for Dealership button on this page and complete the online application process.
Can I apply for distribution rights?
Yes. Distribution opportunities are evaluated based on territory, business profile, market potential and current network requirements.
Which product categories are available?
Availability may include fans, LED lighting, wires & cables, home appliances, LED television and other Sterling™ product categories.
Can I apply from any state in India?
Applications can be submitted from across India, subject to the current requirement and availability of the proposed territory.
When will the dealer and distributor directory be available?
The public directory is currently being prepared and will be released once the network information is ready for publication.
Let’s build the market together.
Join Sterling™ and explore opportunities to grow our electrical and consumer product network across India.